Visual Branding
As a trailblazer in proximate leadership, BOMA’s brand is authentically African. From our name, evoking the familial sanctuaries where much of our work begins, to BOMA’s trademark colors drawn from vibrant Samburu beadwork, these unique elements continue to anchor BOMA’s brand as we expand to new geographies, populations, and partnerships.
The Circle
The BOMA circles are used in multiple ways, most notable as the “O” in our logo. The full color version of the circles is a useful design element on its own as well. The BOMA circle can be cropped to suit your needs — but while cropping is acceptable, please avoid stretching or distorting the image whenever possible.
Primary BOMA Colors
BOMA Red
CMYK C15 M100 Y90 K10
RGB R190 G30 B45
HEX #be1e2d
PMS 186 C
LAB L42 A61 B35
Cheery Coral
CMYK C0 M90 Y85 K0
RGB R239 G65 B54
HEX #ef4136
PMS 3556 C
LAB L55 A66 B47
Desert Beige
CMYK C25 M40 Y69 K0
RGB R196 G154 101
HEX #c49a65
PMS 2313 C
LAB L67 A11 B33
Secondary BOMA Colors
Power Purple
CMYK C50 M100 Y0 K0
RGB R146 G39 B143
HEX #92278f
PMS 513 C
LAB L37 A53 B-34
Grant Gold
CMYK C0 M49 Y99 K0
RGB R247 G148 B29
HEX #f7941d
PMS 1495 C
LAB L71 A22 B70
Bright Blue
CMYK C70 M15 Y0 K10
RGB R39 G170 B225
HEX #27aae1
PMS 6120 C
LAB L65 A-21 B-39
Forest Green
CMYK C87 M45 Y64 K33
RGB R26 G88 B81
HEX #165851
PMS 7476 C
LAB L33 A-22 B-2